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Wolff Set to Divest Shareholding Valuing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following the McLaren team was appraised at £3.5 billion in a change of ownership structure last September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

The 53-year-old would stay on as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who both hold one-third of the company.

An official representative said: "We will be making no official statement on this. The governance of the team stays unaltered, and each shareholder are fully committed to the ongoing success of the brand in F1."

Financial Increase

The deal would represent a substantial rise in value of the Mercedes team since Ineos bought its share for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed more than $630m (£458 million) at the box office.

It is the actor's top-grossing movie and the highest-earning sports movie to date.

Present Standings

The Mercedes team are runner-up in the constructors' championship, trailing McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

DW
Written by

David White

A seasoned IT consultant with over 15 years of experience in digital transformation and cybersecurity, passionate about helping businesses leverage technology for success.

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